For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars.
But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning.
Play Nice: The Rise, Fall, and Future of Blizzard Entertainment by Jason Schreier will be published on October 8, 2024. Grand Central Publishing provided an early galley for review.
As a former software developer and a life-long videogame player, this new release caught my attention. And I've played a Blizzard game or two in my time.
There is a lot of history in these pages, both from the people and products that came out of the Blizzard company as well as references to other software developers and games. It will, therefore, appeal a lot more strongly to those who are familiar with and/or interested in the topic. Schreier moves through thirty-three years of videogame history at a fairly solid pace, hitting the highlights (and lowlights) as well as sprinkling in the important notes and recollections of people who were involved.
Having worked for a large computer company early in my career (IBM), I could very much relate to Blizzard's cycle of growth, faltering and reorganization. It was also interesting to see how Blizzard struggled when it came to the role (or lack thereof) of women in the company, and it was appalling to read about the amount of harassment female staff members had to endure within that corporate culture.
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