In 1970, Asbury Park, New Jersey, was ripped apart by race riots that left the once-proud beach town an hour away from Manhattan smoldering, suffering and left for dead. Four years later, a few miles down the coast in Seaside Heights, two bouncers, Jack Roig and Butch Pielka, tired of the daily grind, dreamt of owning their own place. Under-prepared and minimally funded, the two bought the first bar they considered, in a city where no one wanted to be, without setting one foot in the place. They named it the Stone Pony, and turned it into a rock club that Bruce Springsteen would soon call home and a dying town would call its beating heart.
But the bar had to fight to survive. Despite its success in launching and attracting rockers like Stevie Van Zandt, “Southside” Johnny Lyon, and Springsteen, the Stone Pony—like everything in Asbury Park for the past half century—could only weather the drags of a depressed city for so long.
