Tuesday, November 18, 2014
The Kinks - Word of Mouth
Side one begins with “Do It Again”. As the second single, it hit number 91 in Canada, number 41 on the US Billboard Hot 100, and number 4 on the US Mainstream Rock chart. I have always been a fan of this song; the lyrics have a bit of a trippy déjà vu element to them. The 2002 ABC drama That Was Then used this song every time 30-year old door-to-door salesman Travis Glass bounced back in time to his high school years in 1988 where he tries to correct the things he did wrong; the short-lived show only recorded four episodes of which only two of which aired. Yes, I watched the show and was bummed when it got cancelled. It was a creative concept.
The title track “Word of Mouth” is next. This one taps into the band’s roots in 60’s rock; it has that throw back sound to it.
The album’s first single was “Good Day”, released only in Europe. This folk-rock tune tries to find the silver lining in a world full of dark and gray news.
“Living on a Thin Line” was released as a promo single in the US; it charted at number 24 on the US Mainstream Rock charts. The rhythm of this one is slower, tight and methodical; it’ll chip its way into your sub consciousness.
The B-side to the promo single was quick-tempo “Sold Me Out”.
Side two opens with “Massive Reductions”, a song about layoffs and unemployment.
The B-side to the second single was “Guilty”, a thumping tune that comments on the justice system and how some people are judged by appearance and not actions.
Next up is “Too Hot”, the B-side to the first single. I like how this one features a bit of a Calypso sound to the chorus hook.
Things slow down slight with “Missing Persons”, a somber tale of love-lost.
“Summer’s Gone” was released as the third single in the US. The lyrics flashback to a time of childhood and family trips in the car.
The B-side to the third single and the album’s closer is “Going Solo”. Again, we get a Calypso element to the backing music.
For me, Word of Mouth has a couple standout tracks and the rest is just average filler. However, average from the Kinks was still enjoyable. These guys knew how to rock and even in the mid-80’s were still putting it out there.
For more from the Kinks, click here.